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Maintaining many social network accounts has become the norm for people, and we use them all differently and to connect with different people. This separation of activity can cause a disconnect between the social media identities perceived on each platform.
This project was an exploration as part of my Masters’ thesis at Pratt Institute, which explored the phenomenological relationship between social media, personal branding, and identity. (In other words, how we experience the perception of ourselves and others on social media.) The project included an interactive prototype, thesis report, and product booklet.
Hubbub is a social media dashboard that allows users to view their aggregated personal connections and maintain their social profiles from one place. Ideally, the dashboard would monitor all of a user’s social media accounts that they choose to connect, but for the purpose of prototyping, the platforms were limited to the five most popular: Facebook, Twitter, Instagram, LinkedIn, and Pinterest. By being able to view disparate activity from one place, the user gains a better understanding of both their own projections and those of others, contributing to a more engaged and well-rounded understanding of yourself and others.