Reboot, branding and identity
Reboot is a start-up social design consultancy focused on international development. As the company began to grow more rapidly in its second year of operations, Reboot needed a unified brand identity that reflected its status as a maturing organization with a wide range of projects under its belt.
As Creative Manager, I led a team of designers to conduct a strategic assessment of the firm’s marketing and communications objectives, and to reposition its brand identity accordingly. The result was a full suite of new brand assets and templates. These ranged from email signatures, business cards, stationery, one-pagers, proposals, case studies, and presentations, to a completely restructured and redesigned company website. The entire brand collateral system focused around the stories and capabilities defining each of Reboot’s projects to date.